Bootiliciousness at H&M

One small step for (wo)man, one giant leap for (wo)mankind. H&M is finally showing shoppers that their clothes look fantastic on real women too. It started last Spring with plus-sized beauty Jennie Runk. What’s more, the Swedish retailer has decided to simply call their line “beachwear,” no mention of the pigeonholed “plus-size fashion,” no sir.
Since then, H&M has stuck with more voluptuous beauties. For their Summer 2013 collection they opted for the one and only bootilicious Beyoncé. Just like with everything in fashion though, this shift must be taken with a pinch of salt.
After Beyoncé found out that H&M were photoshopping her famous derrière and hips to reflect a less curvaceous woman - she allegedly ordered the body photoshopping to be removed. Eventually, H&M gave in to her requests, who could object to Miss “Grown Woman” herself? However, H&M still can’t fool us. The divas skin and face have definitely been flawlessly enhanced but at least her curves remain intact.
Standing ovation once again, Miss Beyoncé…Oh and H&M you’re finally understanding what us ladies want.

Jennie Runk H&M Spring 2013 campaign

Beyoncé H&M Summer 2013 campaign

Jennie Runk H&M Spring 2013 campaign


















































